Only 25% of searchers go beyond the first SERP. Rank at the top and get found before you are lost. Our search engine optimization company has all the tactics to develop a winning SEO strategy. Our services are exclusively designed by SEO experts to get your website to the top and outrank your competitors.

 

Why Invest in Professional SEO Services?

SEO is a promising yet complicated on-going process. It requires a lot of time and attention. Therefore, investing in an SEO agency is a smart choice. It generates an ROI in terms of saved time and energy, that you can put in growing your business and earning revenue.

Still not convinced? Apart from bringing brand awareness and credibility, here are a few more reasons why handing your SEO over to the SEO experts might be a good idea:

  • SEO is not a one and done process. If you focus all your energy on optimizing for search engines once only, prepare to fail. We, as an SEO agency, dedicate an SEO manager to each of our clients to regularly optimize the website with best practices in mind.
  • Think of SEO as an investment that’s easy on the pocket but generates substantial ROI. With our affordable SEO services, your investment is minimal while the results are prompt and significant.
  • Leads from SEO have a 14% conversion rate. Thus, an SEO website generates better leads. At our search engine optimization company, we create compelling content and optimize existing content to ensure that each lead translates into a conversion.

The Digital Address: Your Search Engine Optimization Company

The Digital Address is a Calgary-based search engine optimization company. At our SEO firm, we know how often search algorithms change. Therefore, we are committed to applying the latest best practices and taking your website where you want it to be-the top.

Our SEO services include:

Site Audit:

A site audit is a process of assessing a website to highlight its strengths and weaknesses. To reinforce the strong points and eliminate loopholes.

  • A site audit is paramount for SEO because it evaluates the search engine friendliness of your website and helps it stay up-to-date with Google’s ever-changing search algorithms.

At our search engine optimization company, our strategies change with Google’s algorithms. Our SEO experts use smart robots to crawl your website, spot issues, and mitigate them, So your website stays at the top.

SEO Strategy

Setting out on an SEO mission without a solid strategy magnifies the risk of failure. An SEO strategy builds upon your business objectives and elaborates the right steps that will lead you closer to your end-goal.

  • A well-thought-out SEO strategy considers all factors that can affect your website’s rank and employs steps to optimize them. Our SEO experts develop a user intent-centric SEO strategy that also accommodates the site’s bot-friendliness to ensure that your website is valuable for users and search engines alike.

Our SEO firm is committed to developing an SEO strategy that is unique to your vision and goals. It commences with a thorough audience and keyword research, involves optimization of all factors critical to SEO, and culminates on an analysis of results and implementation of what we learn from them.

Keyword Research

Keywords occupy the top-most position in the field of SEO and all other factors follow. Therefore, thorough keyword research defines the success of an SEO campaign.

  • Keyword research is the foundation of SEO and shapes all subsequent marketing strategies including CRO and ads campaigns. We don’t build your content around arbitrary keywords. Our team finds out what the audience is searching for, and then shape your website around these keywords.

We understand keyword research is not a one-time process, so at our search engine optimization company, we keep ourselves busy in digging out newer and better performing keywords and optimizing your content around them.

Competitor Analysis

Competitor analysis can be a game-changer for your SEO strategy. While studying the approach of your competitors, we uncover the strategies that took your best-performing competitors where they are, and where you want to be.  

  • Keeping an eye on your top competitors gives you a better understanding of what works in your industry. It helps you gain authoritative backlinks and polish your keyword research. As we optimize your website, we keep an eye on what your peers are doing so that we can adapt your strategies to outrank them.

Our SEO digital marketing strategies are adapted to your business objectives. But, we don’t ignore your competitors. We are always on the lookout for what your top-listed competitors are doing and refine our strategies according to what they are ranking for.

On-Page SEO

On-page SEO involves optimizing all the variables present on your website. A well-optimized page is easier for search engine bots to crawl and rank for relevant queries.

  • A web page optimized for search engines ranks higher, attracts more organic traffic, loads fast, and promises a lower bounce rate. Our SEO experts optimize all meta tags, pay special attention to UX optimization, and optimize the page’s HTML to ensure your page performs whenever a user inputs focused keywords.

We promise comprehensive and professional SEO services, hence, we have a team dedicated to on-page SEO. Apart from applying SEO best practices to optimize a web page, we will also ensure that the content is optimized for enhanced crawlability.

Off-Page SEO

Off-page search engine optimization means preparing your site to earn authoritative backlinks. Like on-page SEO defines your content’s relevance, off-page SEO signifies your website’s credibility to the search engine.

  • On- and off-page SEO are interconnected. You cannot expect your on-page SEO to yield optimal results unless your site earns quality backlinks. But you don’t have to get into the competitive arena of earning backlinks. We have the right strategies in place for off-page optimization that will help your website rank among the top 10.

At our SEO services agency, we have a team dedicated to off-page SEO. We apply proven link-building strategies including networking, guest blogging, promotion, and out-reach to earn quality backlinks for your site.

Local SEO

81% of consumers search about a store online before visiting. So, if you have a physical store and local SEO solutions are not a part of your digital marketing strategy, you are leaving your profit on the table.

  • Local SEO drives brand awareness. It multiplies foot traffic and directly translates into increased sales. Our local SEO experts apply intuitive tactics to multiply your ROI and help you penetrate deeper into the local market.

The local SEO consultant team at our search engine optimization company is dedicated to helping your business reach the coveted local 3-pack. We will register you with Google My Business and ensure consistency in your NAP so that the search engines are certain of your legitimacy.

Shopify SEO

Shopify SEO is slightly different than regular SEO. Optimizing your Shopify webstore for ranking means boosting its visibility on the SERP and driving traffic to your website that’s already halfway through the conversion funnel.

  • Shopify SEO is a free advertisement. It takes your webstore to the top where it drives brand awareness, increases the perceived value of the brand, and multiplies your conversion rates. Our Shopify experts have an in-depth understanding of Shopify SEO. We ensure that your webstore outranks your competitors for each keyword.

We understand the difference between regular SEO and Shopify SEO. So, we have a team of Shopify experts exclusively for optimizing your Shopify store’s metadata, keyword search, and all other factors to take your webstore to the top, where it belongs.

eCommerce SEO

44% of people perform a thorough Google search before online shopping. If your eCommerce store is not ranking on the top, know that you are missing out on qualified leads.

  • eCommerce SEO is a source of driving organic traffic to your website. It enhances UX and optimizes your site for conversions. We shape your eCommerce SEO strategy with proven tactics and ensure that your website structure is user and search engine friendly as well as scalable for better UX and a higher rank.

At our search engine optimization company, eCommerce SEO begins with thorough keyword research. We build or optimize your web content around high-search volume and low competition keywords. With strategic interlinking, we make your website easier to navigate to give a boost to your rank.

Conversion Rate Optimization

Conversion rate optimization is critical to the success of your SEO strategy, as a search engine is highly unlikely to rank a low-converting website.

  • CRO optimizes your web content and minimizes customer acquisition costs by actively converting your existing web traffic. Thus, it promises high ROI. Our CRO strategy involves site auditing and mitigating friction points on your website. Additionally, our team puts in efforts to enhance your UX because it directly influences conversion.

Conversion rate optimization is an important part of our SEO digital marketing services. Our team of SEO experts regularly optimize your website for conversions. At our search engine optimization company, we ensure that every click converts.

Technical SEO

Technical SEO involves optimizing the technical aspects of a website for search engines so they can scan your content and rank your website for relevant searches.

  • It accounts for all the factors that search engines consider while ranking a website. These include site load-speed, UX, and how well the web crawler understands your content. With our SEO services, we ensure that your site is fast, safe, and web-crawler friendly.

Our SEO experts structure the site’s data in a way that’s easier for the bots to scan and rank. Moreover, we have a website speed optimization program in place to boost your website’s load time. Our team has an entire technical SEO checklist. So as long as we do your SEO, be rest assured your site will be technically optimized.

Content Creation and Optimization

Content is the focal point of SEO. We understand how content influences CRO and the importance of fresh content in SEO. We optimize all web content regularly so that the SEs know it is fresh and bring traffic to it that converts.

  • Good quality content enhances CTR, influences conversion rate, defines UX, and boosts your website rank. At our SEO agency, we optimize existing web content to get your website to the top.

Our search engine optimization company also offers content creation services. We analyze your target audience and adapt content to provide a solution to their problems.

 Google Ads

Google Ads combine with SEO and reinforce your position on the SERP. Hence, our SEO digital marketing services also include developing and driving Google ads campaign, so your website goes all out in every relevant search.

  • Investing in Google Ads along with SEO allows your website to rank at the top among paid searches and below amid the organic ones. With our Google Ads and SEO services combined, we create an ads strategy around high-search volume keywords to ensure that your website ranks at the top with every relevant keyword.

The Google Ads and SEO experts at our search engine optimization company share expertise in developing a customer-centric Google ads strategy that fuels your SEO efforts.

Performance Analysis and Reports

Performance Analysis tracks your website performance post-SEO and prompts results.

  • SEO performance report highlights the strengths and weaknesses of your strategy so you can adjust it accordingly. It also gives an idea about the best-performing keywords. We track your website’s monthly traffic, conversions, referral sites, and best performing keywords and adapt our strategy to the results of our analysis.

At our SEO firm, we believe in transparent service. Hence, we track our SEO strategy’s performance by studying important metrics and generate a (monthly/weekly*) report so that you can see that your investment is generating profitable results.

Are You Ready To Rank?

 

Whether you run an online store or have a blog, the time and efforts you invest in developing the website will dissipate if you don’t invest in professional SEO services.

Confused about whether you should invest in small business SEO services? Our SEO consultant team is only a call away. Reach out to us and let’s discuss SEO for your business.